AB Tasty is an advanced A/B testing and conversion optimization platform used by medium to large enterprises looking to maximize their website's performance. It includes features such as multivariate testing, AI-driven personalization, and real-time analytics. However according to various reviews on Capterra and GetApp, AB Tasty pricing starts around €15,000 per year, making it less accessible to small businesses that may not need such a comprehensive solution.
AB Tasty Pricing Overview
AB Tasty doesn't publicly disclose its pricing, but estimates indicate that the annual cost starts at around €15,000 for the basic package. This price can increase significantly based on the features required. The custom pricing model means businesses often need to negotiate terms based on their specific needs. While AB Tasty is well-suited for large-scale companies requiring extensive personalization and complex testing, small businesses might struggle to justify this hefty price tag. We've analyzed information on their website, as well as comments and feedback available online on reputable resources like Capterra, GetApp or Software Advice, and here's what we've managed to find.
Key Pricing Factors for AB Tasty:
Traffic Volume: The cost of AB Tasty can increase based on the number of visitors or traffic to your website. Larger businesses with higher traffic will pay significantly more than smaller ones with low traffic.
Number of Domains: If you need to run tests across multiple domains, the price will increase depending on the number of domains you require. Single-domain plans are likely more affordable.
Advanced Features:
AI-Driven Personalization: This is one of AB Tasty’s premium features, allowing you to personalize content based on user behavior. This feature tends to be more expensive and is often included in higher-tier pricing plans.
Multivariate Testing: Testing multiple variations at the same time is usually available on more advanced plans and adds to the overall cost.
Split URL Testing: Some pricing structures offer this as an extra feature in premium plans.
Predictive Testing: Advanced machine learning and predictive algorithms may also push up the pricing.
Service Levels:
Customer Support: Access to dedicated customer support and consulting services for setup and optimization can increase the cost of AB Tasty’s plans.
Onboarding: If you require dedicated onboarding support and training, this can increase the cost as well.
Add-Ons and Integrations: Custom integrations with tools like Google Analytics, Shopify, or Salesforce might also impact pricing depending on the complexity and volume of integrations.
Features that Affect Pricing:
Heatmaps and Scrollmaps: Generally included in higher-priced plans.
Real-Time Reporting and Analytics: More detailed analytics and real-time reporting tools often cost more.
Advanced Targeting and Segmentation: The ability to target specific user segments based on detailed criteria may be priced higher than basic audience targeting.Customer reviews highlight the platform’s strength in providing powerful tools for enterprise-level testing. However, smaller companies have reported that while they appreciate the user interface, the cost and complexity of some features were not suitable for their scale. Some users found that they didn’t need all the personalization features, which contributed to higher pricing without proportional value.
Pros of AB Tasty
Comprehensive Testing Suite: AB Tasty offers everything from A/B and multivariate testing to complex AI-driven personalization. This makes it a powerful tool for companies with advanced testing needs.
Easy-to-Use Interface: Despite being packed with features, the drag-and-drop editor makes it easier to create and manage tests, even for non-technical marketers.
Strong Customer Support: Many users have praised AB Tasty’s customer support, which offers timely assistance when setting up experiments or troubleshooting issues.
Cons of AB Tasty
Expensive: The entry-level cost of around €15,000 per year makes AB Tasty an expensive option for small businesses. For companies that don’t need advanced features, this pricing is often seen as a barrier.
Complexity: Although AB Tasty’s basic interface is user-friendly, many of its more advanced features require a deep understanding to fully utilize. This can make it overcomplicated for businesses looking for straightforward A/B testing without the need for personalized machine learning or advanced integrations.
Customization Requirements: AB Tasty’s pricing is customized, which means you don’t get a clear price upfront and may end up paying for features you won’t fully use.
Affordable Alternatives to AB Tasty
We have a comprehensive comparison of the popular A/B testing tools that can help you make an informed decision as to which A/B testing tool is the most suitable for your experimentation needs in terms of pricing and feature combination. If AB Tasty's pricing is beyond your budget, there are several affordable and effective alternatives that offer core A/B testing functionalities without the high costs:
Varybee: Priced at $79/month, Varybee is a budget-friendly solution designed for small businesses. It includes essential A/B testing features like a visual editor, audience targeting, and built-in analytics. Varybee is perfect for teams that need a simple, affordable tool to optimize their website without getting overwhelmed by complex features. It allows users to run tests quickly and easily, making it an ideal alternative to AB Tasty for those on a tight budget.
Crazy Egg: Starting at $99/month, Crazy Egg focuses on heatmaps and basic A/B testing functionalities. It’s a more basic alternative that provides insights into user behavior through visual tools like heatmaps, scroll maps, and recordings. However, it doesn’t offer the same depth in terms of multivariate testing or personalization as AB Tasty.
VWO (Visual Website Optimizer): With pricing starting at $199/month, VWO offers a balance between affordability and advanced testing features. It includes a broad range of functionalities like A/B testing, split URL testing, and heatmaps. However, for businesses that don’t need extensive features, this could still be more expensive than necessary.
Conclusion
AB Tasty is a feature-rich A/B testing tool with an impressive range of capabilities, but its pricing—starting at around €15,000 per year—makes it less accessible for smaller businesses. For businesses with limited budgets, lower traffic or those that don’t require advanced features, alternatives like Varybee offer a cost-effective solution helping you save on A/B testing. Whether you're just starting with A/B testing or looking for a tool that delivers value without overwhelming complexity, Varybee is an ideal choice for small to mid-sized businesses seeking affordable website optimization.
