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Varybee Features

Explore the full list of features that Varybee offers to double down your A/B testing game.

Quick & Easy set-up

No coding or web-design knowledge required thanks to Varybee's intuitive visual editor.

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*No credit card required
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Change texts, headings or code

Adjust content of any element, be it a headline or a button.

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AI-assisted editing

Running out of ideas for your texts? Let our built-in AI assistant do the work.

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Hide, delete or add new elements

Test whether more or less information affects your conversion rate.

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Move elements

Drag & Drop elements or whole sections around to see which combination performs better.

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Simple integration

Just one code snippet to power everything - it's that simple.

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Lightweight script

Varybee script weighs only 12KB, which makes it much lighter than competitors'.

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Flicker-free experience

Going async or flicker-free is up to you - both are available in a few clicks.

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Any platform or engine

Varybee works regardless of the website engine or page builder you are using.

Optimized integration & performance

Set up your split tests in minutes without affecting website performance.

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*No credit card required

Precise Audience & Conversion Tracking

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Target on specific pages

Run experiment on specific pages or site-wide.

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Target pages dynamically

Run experiment on dynamically generated pages (e.g. product or category pages).

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Target traffic by its source

Only want to target users coming from a specific website? Sure, you can that!

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Target new/repeat users

Need to split recurring visitors from new ones? We've got you covered!

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Target by URL parameters

Pass parameters from ads, emails or links to create unique experience.

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Target users by cookie data

Use cookie values or their combinations to trigger your experiments.

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Target based on metadata

Only want to target specific device, screen size or browser? No problem!

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Flexible conversion tracking

Numerous  ways to detect conversion events - all easy to set up.

Use on any platform

Regardless of the platform or website builder you are using - Varybee will work on any website. No integration required.

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Frequently Asked Questions

What is A/B Testing?
What metrics can I track with A/B Testing?
How long should I run an A/B test?
Is technical knowledge required to use Varybee?
Which website builder platforms and engines are supported?